The beginning of my Photography domain.

Introducing both my Event: What it is, where it fits in the events catergory and it’s Aims and Objectives


When looking at the variety of events that can be held, with the combination of skills involved in managing them, each specific event entails different skills in order to define the nature of the event itself.

‘Event management is an additional feature used to define a process that helps leverage automation to manage events to become more effective and efficient’.

 It is known that in the event industry there is three separated main markets;

  • Charitable and Fund Raising
  • Corporate
  • Private

Each of which will contain a differentiation in the process of there; planning, organising, inspiring motivation and control over all the procedures and resources of the said event taking place.

‘In most societies, the slightest excuse could be found for a good celebration, although traditional celebrations often had strict ceremonies and rituals’. (Shone.A 2010:3)

Any event is a unique moment in time, to which has a specific function that requires public assembly for a certain purpose.

The event that I am basing my Events Management Plan on is my very own Photography and Installation Exhibition entitled, ‘Is It A Beginning, Or An End?’ The concept and meaning behind it is based upon research taken by myself on people’s opinions on what happens to them after death. Represented through the use of portraits embossed with casting shadows of the beliefs I have heard from the people I have spoke to.

If I were to categorise my event under one of the 3 main markets within events management, it would be a corporate event being of its characteristics of an exhibition. It is a public spectated event, with reason to holding it being for the likes of my final year of my degree, consisting of producing a final media project. One that showcases my knowledge, skills and passion for my chosen medium; photography. It is to be held on the dates of the 25th to the 26th of April, close to Coventry University, site to be confirmed.


Aims and Objectives

When first initialising the beginning stages of your events project plan, it is necessary to identify and determine goals and objectives of what you can accomplish. This can be demised in the form of SMART Targets, these were developed by authors of management; Doran, Miller and Cunningham (1981).

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound

‘Goal setting is an effective way of ensuring that all internal parties have a clear understanding of the ‘big picture’ and desired outcome for the organization, division or event’, (van der Wagen,L 2010: 452)

Being that I am official sole organiser of this event of an exhibition, setting personal SMART targets will help in determining the outcome of my event.

Specific – The event needs to accomplish that the public/spectators gain a sense of the subject being portrayed in the installation piece. That it creates a particular atmosphere effectively, and (brings) the audience into a different environment.

Measurable – How will I know I have succeeded? At the event I will be present, so this will enable me to hear the thoughts and opinions from my audience first hand.

Attainable – Are the resources I require pre and post event accessible for its accomplishment? Being that I am sole organiser, I have followed thorough planning through the passing months leading up to the event. With the likes of; the venue, materials and determining my target audience all through primary and secondary research.

Realistic – Down to commitment, I am committed fully to the outcome of this event. As it being part of my degree and its success will determine my final grade. All goals I believe are realistic, I have set ones that will both challenge but also in accordance to ones I have the ability to reach.

Time-bound – When is the deadline? The end date for final submission of my degree is the 9th of May, I wanted to make sure my time was spread effectively towards the time of the event till then. The exhibition will take place from the 25th to the 26th of April.

By identifying both my target audience and event emphasis within my SMART targets, I have allowed the decision as the whether the goals I have set will ensure success.

(Adapted from my work I produced for my Add+Vantage module in Events Management: All relevant in the planning of my exhibition)

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This entry was posted on March 30, 2014 by in Final Media Productions.
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