The beginning of my Photography domain.

Feasibility Study of my Exhibition

Feasibility Study (Screening)

Reasons for producing a feasibility study, enables me the organiser to cover many aspects. It enables; evidence that the original idea was investigated, it attracts the means of possible funding through possible; leaders, providers of grants and also sponsors. Lastly it initiates support from its likely stakeholders.

‘A feasibility study is an analysis of the viability of an idea. The feasibility study focuses on helping answer the essential question of, “should we proceed with the proposed project idea”?’

Furthermore doing it prior to starting your project plan, will answer and identify in this case whether my exhibition will do the following; meet it’s aims and objectives, examine if and how my target audience will be responsive to my events concept, what skills and resources I’ll require and lastly whether it has sufficient financing, whilst also covering potential risks.

‘Careful analysis of feasibility and detailed analysis of potential risks are essential when looking at the feasibility of an event’,

(van der Wagen, L:2005;31)

Marketing Screen

With this event being of a Photography and Installation Exhibition, I will need to attain the knowledge as to whether this specific concept will be suited to my target market. This is determined in two ways;

  • Result of beginning brainstorming
  • Or primary research

‘The marketing screen is intended to identify what will work in a given market’, (Shone,A:2010;81)

Both my event and the degree show held a month after the intended date of my exhibition, offer that sense of ‘experience’, and are situated near the city centre so are accessible to the public and will accommodate a number of visitors.

Operations Screen

With the categorisation of the two operational styles; volunteers and professional, I feel my event holds elements of both. It carries a professional approach, as it is created from personal skills obtained from my final degree. Volunteering as I have friends and family helping me through its whole process, pre and post who all carry the correct expertise.

‘The level of expertise available is then an issue for the operation screen, which indicates what events can be done within the style of organisation preferred’, (Shone,A:2010;82)

There is also the consideration of insurance and permits, being that I have secured a venue for the event myself through Coventry Artspace, these aspects are covered.

 Financial Screen

Analysing if the event has sufficient financial commitment. All events big or small have some form of a budget.

The purpose of my event is to exhibit and showcase my work from my finalised degree, not to make money or break even.

(Adapted from my work I produced for my Add+Vantage module in Events Management: All relevant in the planning of my exhibition)

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This entry was posted on March 30, 2014 by in Final Media Productions.
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